Tuesday, September 11, 2007
The high Steaks poker Game Has begun; Hollywood watches and waits. As Bit Torrent takes on Apple in a battle for your video downloads.
Earlier this year Apple pushes for and gets removal of DRM (digital rights management) from music and video downloads on Itunes. Just as Bit Torrent goes head to head with Itunes on video downloads.
In February Bit Torrent Inc, the internet company founded by Bram Cohen opened it’s new entertainment web site.
For those who don’t know about Bit Torrent yet, it is a protocol, that can be used free of charge to download large files quickly over the internet using very little band width, It was invented by Bram Cohen. (to learn about bit torrent and how it works go to see the resources box at the end of this article)
Last year Cohen’s company entered into agreements with several movie companies among them Paramount, Warner Brothers, MGM,20th Century Fox and MTV networks. This was the ground work for them to build their business model for a broad market video download service. MTV is a key company because of it’s market demographics.
Apple was quick to follow suit and made it’s own agreements with various movie companies.
This latest effort by Bit Torrent will offer a strong competition to Apple’s Itunes as well as other movie download sites, such as ,Walmart and don‘t forget DirectTV and cable on demand services.
What Bit Torrent offers is rental downloads, purchase downloads and some free downloads. It also offers an opportunity for you to publish your own torrents. Very attractive to new producers of video content. This appears to be a move to create a home for original content providers at the Bit Torrent web site.
You might say that is all well and good but how do I watch the content on my big screen TV? Good question.
Two months ago Bit Torrent announced it’s partnership with the company Netgear , which has developed a small inexpensive interface cable box to use to transfer your movies, video and other content from your computer to your TV. Hmm…. sounds a lot like Apple TV.
In an interview on CNBC May 3, 2007 Patrick Lo, the chief executive of Netgear said that Netgear’s plan is to use it’s wireless networks in the home to drive content from the internet to the home TV and make everyone’s home a wireless network.
Not so fast Bit Torrent; last week Apple counters with , what else, video on demand.
London’s financial Times wrote an article indicating that Apple would be offering a video on demand download service in the Fall. And the downloads would be rentals that would cost $2.99. These rental downloads would be good for thirty days and could be shared on one or more of Apple’s devices, Apple TV, iphone or ipod.
This latest move by Apple seems to have placed Apple and Bit Torrent in direct competition with all other video on demand services, which include Amazon’s service, Netflix service and the cable and direct TV companies services.
The gamble would appear to be for Apple and Bit Torrent to drive these other services to a point where they are marginal players and for one of them, that is Bit Torrent or Apple to emerge as the consumer favorite for video and internet content downloads and streaming wirelessly.
A question arises; where is Microsoft in all this? Are they missing the boat again? Or just waiting for the dust to clear?
Hollywood is placing bets on as many power players as it can; hence the agreements with both Bit Torrent and Apple waiting to see who comes out on top.
New Online Medical bookshop
At a time when so many independent bookshops are closing down, it must be refreshing news to hear about one opening! www.xultbooks.com is a new dedicated online medical bookshop launched 1st May 07 - Designed specifically for medical practitioners and medical students alike.
Offering an amazing choice of over 130,000 medical books in every medical specialty at low prices, Xultbooks.com incorporates a refreshing clean design with the latest security technology and accredited by ISIS & IDIS to make the shopping experience an assured delight.
The medical practitioner’s life is a busy one, so Xultbooks.com is breaking the mold of hard to reach and slow to respond websites by offering immediate help through their ‘Live Help’ chat. Easy and free to use, you can chat with a customer care representative online for immediate help and advice.
One of the most annoying aspects of shopping online is to receive your order broken or damaged. However, Xultbooks.com offers a premium service to help prevent this, with every order despatched by Registered Signed For mail or by Courier, all within delivery prices that are cheaper than their well known competitors – this service is second to none.
With the dominance of online bookselling by a few goliaths of e-commerce, the aim is not to be just another online bookshop but a complete resource for the health practitioner & student by continual improvement of services and the launch of new free resources such as a medical blog, reviews, news, medical cartoons, competitions and much more.
To celebrate the launch, Xultbooks.com is offering up to 20% off medical books, introductory free delivery on orders plus competitions to win free books
- Ends -
For more information please contact Paul Leenards at Xult Medical Bookshop (trading as www.xultbooks.com): Tel: 01474 556357 Fax: 01474874705 Email: paul@xultbooks.com
As a young Entrepreneur at the age of 29, Paul Leenards founded xultbook.com in 2006. Self funded with the help from the Prince’s Trust & Kent Foundation. From a Medical publishing background and inspired to start his own business after realizing how hard it can be for medical practitioners to find and buy the right medical book.
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